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Reflections on balancing reputation and revenue

Marketing is always under pressure to prove its worth, with those who hold the purse strings often wanting an immediate return on investment, and this is prominent now more than ever following the...

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Finding insights, creating platforms, engaging audiences.

What’s the difference between just another proposition and one that engages and resonates with the target audience, inspiring them to decisive action? The answer, as has long been common knowledge in...

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Creativity sells. It’s a fact.

David Ogilvy once said: ‘If it doesn’t sell, it isn’t creative.” This quote has relevance for today’s B2B marketers because the fact is, more creativity in B2B can help deliver sales uplift in the...

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Creativity is not a four letter word

A few years ago I picked up a text book that was designed to introduce marketing students to the wonderful world of B2B.  It started by explaining that one of the biggest differences between B2B...

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B2B advertising: clouds are the new handshakes

We’ve been banging on a lot about creativity and emotion in B2B marketing – more so than usual as it was the theme of our recent S&M Forum. You can see Robert’s facts and figures from various...

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Getting the Lead Generation Factory Demand Centre up and running.

This is the first of three videos outlining how, together, Atos and The Marketing Practice created a successful, cost-effective and sustainable demand centre, known as the Lead Generation Factory...

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Managing the Lead Generation Factory Demand Centre.

This is the second of three videos outlining how, together, Atos and The Marketing Practice created a successful, cost-effective and sustainable demand centre known as the Lead Generation Factory...

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Reflections on the Programme.

This is the third of three videos outlining how, together, Atos and The Marketing Practice created a successful, cost-effective and sustainable demand centre known as the Lead Generation Factory...

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Andie Johnson-Mitchell hired as head of client services

Former IBM and Steria sales and business development leader joins The Marketing Practice to support continued growth The Marketing Practice has appointed Andie Johnson-Mitchell as its new Head of...

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The Marketing Practice creates new Content team to further creative vision

The Marketing Practice has created a new team dedicated to Content to support its continued growth and reflect a change in client demand. The new team supports the next stage of TMP’s vision of...

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