Reflections on balancing reputation and revenue
Marketing is always under pressure to prove its worth, with those who hold the purse strings often wanting an immediate return on investment, and this is prominent now more than ever following the...
View ArticleFinding insights, creating platforms, engaging audiences.
What’s the difference between just another proposition and one that engages and resonates with the target audience, inspiring them to decisive action? The answer, as has long been common knowledge in...
View ArticleCreativity sells. It’s a fact.
David Ogilvy once said: ‘If it doesn’t sell, it isn’t creative.” This quote has relevance for today’s B2B marketers because the fact is, more creativity in B2B can help deliver sales uplift in the...
View ArticleCreativity is not a four letter word
A few years ago I picked up a text book that was designed to introduce marketing students to the wonderful world of B2B. It started by explaining that one of the biggest differences between B2B...
View ArticleB2B advertising: clouds are the new handshakes
We’ve been banging on a lot about creativity and emotion in B2B marketing – more so than usual as it was the theme of our recent S&M Forum. You can see Robert’s facts and figures from various...
View ArticleGetting the Lead Generation Factory Demand Centre up and running.
This is the first of three videos outlining how, together, Atos and The Marketing Practice created a successful, cost-effective and sustainable demand centre, known as the Lead Generation Factory...
View ArticleManaging the Lead Generation Factory Demand Centre.
This is the second of three videos outlining how, together, Atos and The Marketing Practice created a successful, cost-effective and sustainable demand centre known as the Lead Generation Factory...
View ArticleReflections on the Programme.
This is the third of three videos outlining how, together, Atos and The Marketing Practice created a successful, cost-effective and sustainable demand centre known as the Lead Generation Factory...
View ArticleAndie Johnson-Mitchell hired as head of client services
Former IBM and Steria sales and business development leader joins The Marketing Practice to support continued growth The Marketing Practice has appointed Andie Johnson-Mitchell as its new Head of...
View ArticleThe Marketing Practice creates new Content team to further creative vision
The Marketing Practice has created a new team dedicated to Content to support its continued growth and reflect a change in client demand. The new team supports the next stage of TMP’s vision of...
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